Wednesday, September 15, 2010

Insurance review focus groups begin

As announced earlier, Leger Marketing, working with Equity Council, is conducting a series of six focus groups on members' insurance needs.

There will be two in-person groups in Toronto on September 23, and two in-person groups in Vancouver on September 27. One teleconference group each will be held for the eastern regions and for the prairie regions on September 29. The purpose of these focus groups is to lay the groundwork for a structured survey later this fall, to be broadly administered throughout the membership at large.

Over the next week, recruiters working with Leger will be calling a random selection of members from across the country to be part of one of these groups. If you are contacted, please consider participating. The hour or so you spend helping us out in this first phase will go a long way toward ensuring that we are able to collect a full set of meaningful and useful statistics in the later survey work.

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